Don’t Build When You Can Buy
The knee jerk reaction most software and engineering focused teams have when thinking about embedding analytics into their application is: “we can build that ourselves”. Teams then embark down that road and begin cobbling together open source packages and different charting libraries. For some teams, that meets their needs and the problem is considered solved. For other teams they hit a point where they have an identity crisis. Are we in the business of building an Analytics Tool or are we building software that solves the unique challenges of our market/industry?
Just as these same teams don’t build their own web servers or their own database engines, they don’t have to build their own Analytics Tool. This is in the category of “solved problems” and there are many, many open source and commercial companies that will partner with you to “white label” their solution.
Waterloo Data has a proud history of working with software companies to embed third party analytic solutions into their products. We know the vendors that have an appetite for these deals, we have seen many different licensing scenarios and can advise you on how to structure deals so that you minimize upfront costs, and we have seen how the relationships evolve over time with the vendors through the ups and downs of the normal business cycle. Companies rely on us to provide advice and consulting on these types of strategic partnerships and leverage our experience in working with all the major tools and solutions in the market to ensure the perfect fit.
Learn more about our solution packages for embedded analytics here